Business myths

Myth #1: A brilliant idea will make you rich.
Myth #2: If you build it they will come.
Myth #3: Someone will steal your idea if you don’t protect it.
Myth #4: What you think matters.
Myth #5: Financial models are bogus.
Myth #6: What you know matters more than who you know.
Myth #7: A Ph.D. means something.
Myth #8: I need $5 million to start my busines
Myth #9: The idea is the most important part of my business plan.
Myth #10: Having no competition is a good thing.

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